Microsoft Exploring Opportunity For Bing If Google Exits From Australia, Could Be A Big Blow For Tech Giant Search Monopoly

While Google threatened to pull its search engine from the Australian market due to the new proposed law, Microsoft is very confident that its search engine Bing is capable of filling in the gap if Google exits from the Australian market.

The Australian government has introduced a new law where the big tech giants are forced to pay the local media outlets for showing the links in the search engine. However,  Google finds it completely unnecessary and non-executable. 

The dispute between  Australia and Google raised the interest of Microsoft’s CEO – Satya Nadella. Australian Prime Minister Scott Morrison in a discussion with Nadella says Microsoft was looking for ways to grow its search engine – Bing.

He further says, “I can tell Microsoft’s pretty confident when I spoke to Satya” to the reporters in Canberra.

A spokeswoman from Microsoft confirms that the meeting was held, however, she denies further comment on that topic.

As per the spokeswoman, the company was not directly involved in the laws with the Australian Government. “We recognize the importance of a vibrant media sector and public interest journalism in a democracy and we recognize the challenges the media sector has faced over many years through changing business models and consumer preferences.” says the spokeswoman.

When Google threatened to remove the search engine from Australia, many businesses in Australia are panicking because they rely on Google Search Engine’s algorithm to run their business. In the so context, Meghan Quinn from the Department of Treasury deputy secretary of Market says – “The (media bargaining) code doesn’t prevent the wholesale withdrawal of services, and there’s difficulty in any of the legislative mechanisms we’ve got for someone to (be forced to) provide a service.”

Image: Pixabay

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